Vorlich · Design tokens

Locked system — Brand Master v1.1. If a value on a page differs from a value here, the page is wrong.

Colour — ground & signal

Black#0A0A0A · ground, 90%+ of every surface

Vorlich Orange#FC712B · signal only — CTAs, markers. Never decoration

Off-White#EFEFEA · primary type on black

Dim Grey (brand)#3F3F3F · decorative only — fails AA as text on black

Sub Grey (brand)#6E6E6E · decorative only

Dim (functional)#7A7A74 · AA-safe secondary text

Sub (functional)#8A8A84 · AA-safe sub-copy

Gloss panelspecular radial — sells high-gloss black on screen

Two grey tracks: brand values (#3F3F3F / #6E6E6E) survive for decorative use; functional greys are lifted to hold WCAG AA on #0A0A0A. Never set brand greys as running text on black.

Typography — Inter var, self-hosted

Hero · --fs-heroStop.

H2 · --fs-h2Open water

H3 · --fs-h3Spec block

Vertical word · --trk-wordCAIRN · SUMMIT

Eyebrow · --trk-eyebrowOpen water · Triathlon · Safety visibility

Stamp · --trk-stampBen Vorlich · 56°20′N 4°13′W

Body 300Gear built for athletes who train in the cold, the dark and the wet. Engineered in Scotland to outlast the season.

Spacing scale

s1·8

s2·16

s3·24

s4·40

s5·64

s6·96

s7·140

Motion — controlled, no bounce

Reveal on scroll · .8s ease Hover · .2s

One easing (cubic-bezier .22 .61 .36 1), three durations (.2s / .5s / .8s). Reveal = 18px rise + fade, nothing else moves. prefers-reduced-motion disables all of it — the page is fully usable static.

Buttons & affordances

Explore the range →

Orange CTAs always carry a non-colour affordance: border or fill + arrow glyph + tracked caps. Focus ring is 2px orange, offset 3px.

Contour whisper — hard ceiling 6%

Orange at 5% stroke-opacity. If it cannot render cleanly, omit it — never raise the opacity.

Archetype A — LOGO header

Face A · logo lockup + product name + category line

CAIRN

Open water · Triathlon · Safety visibility

Archetype B — TYPE band

Face B · vertical tracked hero word

Cairn

Archetype C — INFO block

Face C · metafield-driven spec table, minimal

Capacity	15L dry bag
Chambers	Dual — air chamber + waterproof dry storage
Visibility	Hi-vis + reflective
Certification	CE / UKCA

Archetype D — MARK interstitial

Face D · icon alone + coordinate stamp

Ben Vorlich · 56°20′N 4°13′W

Locked phrases

Master tagline	WHEN OTHERS STOP.
Welcome line	WELCOME / TO VORLICH
Sign-off	VORLICH · ENGINEERED IN SCOTLAND
Coordinate stamp	BEN VORLICH · 56°20′N 4°13′W
Contact	service@vorlich.com